Collection: Bones

The uses of bones in the brand are meant to build awareness around legacy building. One very important lesson that is often over looked when thinking of legacy is the concept of death/afterlife. Today, speaking of death is a taboo, when many cultures respect death and speak of it as part of life.

Using bones in a very playful way ALIVIXI™ showcases the vast identities society holds even in the afterlife. We often associate identities with skin color, ethnicity or sex - within ALIVIXI™ we remove these labels and display the core root of identity, which is action and impression