ALIVIXI Jolly Rogers

By nature, a Jolly Roger is raised by some sort of piracy. This Jolly Roger symbolizes fight between life and death.

Daisies are also known as the Days/Suns Eye, these names were given to the flower for its habits of opening its petals at dawn and closing them at dusk. The daisy element gives connection to life.

The uses of bones in the brand are meant to build awareness around legacy building. One very important lesson that is often over looked when thinking of legacy is the concept of death/afterlife. Today, speaking of death is a taboo, when many cultures respect death and speak of it as part of life.